BlackBerry has raised their white flag and acknowledged that they just can't compete with Apple and Android. The brutal market for consumer smartphones has forced BlackBerry to shift their focus towards business consumer market. This is due to individual consumer prefers devices with access to the broadest number of applications, such as those available in the iOS and Android environments. As part of the change, the company is reducing its smartphone portfolio from six devices to four (two high-end devices and two more-affordable models).
Source: CNET
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