There are many offerings that sells Twitter or Facebook followers to boost marketing campaign or to make people appear important. Although the advantage is appealing, the fake account might also dispute someones reputation when it is detected. Justin Bieber (singer) and Mitt Romney (politicians) are some examples that were claimed to have many fake followers but it wasn't clear who purchased them.
The fake account can be created by software that is easily available on the net (e.g by typing "buy facebook likes" in the search engine). These software works by sending data to the social network program through proxy IP addresses. The program will generate fake names and user names by randomly replicate existing profiles but with random information, pictures and spellings.
To provide advertisers with realistic user numbers, Twitter said that they worked hard to purge fake and spam accounts in the months before its IPO filing.
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